RAC Cars is dropping its free to list advertising model for dealers for its online classified website. It is joining the the Motors.co.uk network in May to join where it follows both Sunday Times Driving and Sun Motors. Dealers will be able to access both brands’ consumers via a single Motors.co.uk stock feed and pay
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RAC Cars website to drop free dealer advertising
Majority of car buyers looking to spend £200 a month
The majority of car buyers are looking to spend around £200 a month for their next car, according to Motors.co.uk. The company recently launched a “search by monthly payment” tool on its website and the latest data shows that £200 is the sweet spot for 19% of customers. Phill Jones, managing director of Motors.co.uk, said:
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New MD for motors.co.uk as Coulthurst joins car supermarket
Motors.co.uk managing director Andy Coulthurst is leaving the company to become CEO of car supermarket group Trade Centre Wales. He will be replaced by Phill Jones, who has been commercial director at the online classified website since 2010. John Bailey, executive vice president, International of Cox Automotive which owns Motors.co.uk and Manheim in the UK,
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Motors.co.uk launches monthly payment search
Motors.co.uk has launched a new monthly payment search functionality and is promoting it to consumers with a television campaign later this week. The search by payment functionality, which launched onsite at the end of July, allows consumers to refine their search results to show only those cars which meet their financing needs in terms of
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Motors.co.uk highlights improved engagement with email leads
In one of the busiest plate change months of recent years, 61% of Motors.co.uk dealers were hot on their email response times, compared with 47% in 2012. These results come from a campaign which saw 100 sales queries sent to a random selection of independent and franchised retailers around the UK. Not only did the research show that
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Motors.co.uk warns dealers to prepare for busy April end
Motors.co.uk is warning dealers to be prepared for a strong second half to April, following a record level of leads in the seven day period following the Easter bank holiday. Managing director of Motors.co.uk Andy Coulthurst said: “We have seen a strong surge in dealer used car leads in the seven days since Easter. While
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