Many younger buyers are viewing cars in a fundamentally different manner to their forebears in a way that could eventually lead to significant changes in the design and sale of cars, says Glass’s. Generation Y and those younger are learning to drive later, driving less when they do learn and might not see a car
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Younger buyers to create significant change in car market
Price more important than ever for younger motorists
The majority of 17-24 year old used car buyers cite price as the strongest influence on their vehicle search, the highest percentage in five years and a 14 percentage point rise on the previous year, according to new data from BCA. BCA commissioned TNS-BRMB to carry out research with 4,000 used car buyers in the
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